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Enquirer Consulting Group / Prepared for Yotpo
August 2026

You said email or async.
So here it is, in writing.

You asked for this in writing back in February, so it is in writing. No call needed to read it. The short version: retention and new logo acquisition are the same craft pointed in opposite directions, and almost nobody staffs the second one the way they staff the first.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Retention has an owner. Outbound has a hope.

01
Retention is a settled discipline in the brands you sell into. It has an owner, a stack, a cohort chart and a number that gets reported every month. Nobody argues about whether it is a function.
02
New logo outbound inside the same companies is usually a headcount plan, a sequence somebody wrote once, and a quarterly explanation.
03
The market is countable and the buyer is a role rather than a company. Head of retention, director of ecommerce, VP of growth. Those seats turn over constantly.
04
Every one of those turnovers reopens a stack review. A channel built on named roles catches it in the same month. An inbound channel finds out after the decision was made.
05
Which is a retention insight rather than a sales one. Timing beats message, and you know that better than most people who sell for a living.
Both jobs are the same job: reach one person at the moment it matters, with something worth reading.
Prepared for Yotpo
Where this goes

Two halves of one discipline.

The usual pattern
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In this category retention is instrumented, owned and reported on a cadence.
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The new logo motion usually leans on inbound volume, partner referrals and whoever got hired this quarter.
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Role changes at target accounts tend to surface after the decision, if they surface at all.
In the first weeks and months
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The same rigor pointed outward. Named accounts, named roles, and a defined trigger set that says when a company becomes worth contacting.
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Every message written for one person, sent on a schedule, with replies routed to a human the same day.
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Reporting on reach, replies and conversations rather than on sends.
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An operator inside the team who owns the machine once the engagement ends.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Yotpo

What a built outbound unit actually contains.

The data layer

Named accounts and named roles, plus the trigger set that separates a company that is eligible from a company that is worth contacting this week.

The message layer

Research led and written per person. The same standard you would hold a lifecycle email to, applied to a first touch with someone who has never heard of you.

The handover

Playbook, tooling, dashboards and a trained operator. The unit stays when we leave, which is the entire point of the model.

Retention people tend to understand outbound faster than sales people do, because cohorts, timing and relevance are already how they think.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We define the named accounts and the exact roles, plus the triggers that say when a company moves from eligible to worth contacting.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this is worth fifteen minutes

Same craft. Opposite direction.

01

You asked for async

This is the whole model on one screen. Read it, argue with it by email, and only take a call if it earns one.

02

It is a build, not a service

Four months to design, staff and prove the unit in market, then it is handed over. Nobody stays embedded in your business forever.

03

Retention and reach share a spine

Cohorts, timing, relevance and a reply worth writing. Outbound done properly is that same craft aimed at people who have not bought yet.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, 20 minutes, at a time that works for you.
  2. Ben brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and Ben will work around you, or keep it entirely on email if that is easier.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Yotpo.